402 Payment Required
Google Tech Talk
April 23, 2010
ABSTRACT
Presented by Daniel A. Nagy.
Since the early days of the Web, the holy grail of charging viewers for content has eluded developers and publishers alike. All of the implemented solutions have very serious shortcomings, of which users hating them is one of the most pervasive. In the presentation, the reasons of this failure are explored and a somewhat novel approach is demonstrated where economics sets the goals for engineering. The talk focuses on issues such as
– Micropayment
– Mental accounting and associated costs
– User experience and interface design
Daniel A. Nagy is an information security researcher interested in the application of economics-based designs to real-life problems of telecommunication security. His background is Telecommunications Engineering (MS) and Applied Mathematics (PhD). His home page is: https://www.epointsystem.org/~nagydani/homepage
Duration : 0:53:53
[youtube FKMGWNNlvcU]
Daniel A. Nagy …
Daniel A. Nagy examines why users do not like paying for web content, and how this can be changed. At 22:20 he introduces a payment system that may solve the problem. Part of his plan is that if you buy enough micropayments then you automatically get a subscription. He also created a browser extension that makes it easy to handle micropayments. It’s a nice talk, but the introduction is a little long. It would have helped if the speaker had repeated questions from the audience before answering,
the sound quality …
the sound quality sucks
The visit by Conan …
The visit by Conan was much more interesting.
Dont you have one …
Dont you have one decent mic @ Google?